Case Study: Managed Website Services for YWCA

The YWCA of Contra Costa-Sacramento provides a range of services, including childcare, preschool programs, counseling for children, women's services, and low-income housing for women in Sacramento. As a nonprofit organization, they faced challenges related to their website, paperwork management, and lead generation. Specifically, they sought to digitize their paper-based processes, improve their website's functionality, and increase visibility to attract more leads for their childcare and mental health services.

Why They Came to EnlightWorks: The YWCA recognized that their existing website was outdated and inefficient. The paper forms required for enrollment in their services were cumbersome for both the staff and applicants. Additionally, they needed a way to better market their services to their local community in Contra Costa County and Sacramento and streamline their internal processes. This led them to seek us out for for web development and digital marketing solutions.

The Solution

EnlightWorks provides comprehensive Managed Website Services, which include:

• Website Redesign: We completely rebuilt the YWCA's website, adding new interactive features including online complex online forms to replace their manual, paper-based enrollment process. This change allowed users to fill out forms directly on the website, streamlining application and record-keeping processes.
• Unlimited Support: As part of the Managed Website Services, we provide ongoing website support, handling updates, troubleshooting, and improvements as needed.
• SEO Support: To help attract more leads, particularly for their childcare and mental health services, EnlightWorks incorporated search engine optimization (SEO) strategies, ensuring that the YWCA’s website became more visible to potential clients in relevant searches.
• Digital Marketing Consulting: EnlightWorks brought valuable marketing insights, guiding the YWCA in how to improve their overall online presence. This included recommendations for improving site navigation, content development, and lead generation tactics.
• HIPAA Support Needed: Because YWCA is under HIPAA Compliance because they offer Mental Health services, any new digital solution we need to implement needs to be HIPAA Compliant. For the online forms, we implemented HIPAA compliance accounts, forms from Formstack and PlatoForms.

Results

Though we are still providing ongoing support, the results have already started to benefit the YWCA in the following ways:

• Improved Efficiency: The introduction of interactive form-filling features has digitized the paper-heavy process, reducing time spent on administrative tasks and improving record-keeping. The new system allows YWCA staff to track applications more effectively, helping them create a formalized waitlist system.
• Enhanced Website Functionality: The redesigned website is now more marketable and user-friendly, better showcasing the YWCA’s services to the public.
• Streamlined Communication: EnlightWorks provides access to a database that facilitates smoother communication between the YWCA and the web development team. This system replaced traditional email communication and simplified task management.
• Marketing Insights: EnlightWorks’ marketing expertise has been particularly valuable in providing direction for the future. While YWCA is still limited by its small staff, they now have a clearer vision for how to grow their online presence and generate more leads and deliver services for their clients.
• HIPAA Compliance: YWCA now has a way to collect sensitive patient information online that is HIPAA compliant.

In summary, EnlightWorks helps and continues to enjoy our partnership with the YWCA of Contra Costa-Sacramento and helping them take significant steps toward modernizing their operations, improving their online presence, and creating a more streamlined, efficient workflow.