Case Study: Managed Website Services for Precision IT Consulting

Precision IT Consulting is a managed service provider specializing in outsourced IT services for city governments and local municipalities throughout Northern California. They provide a range of critical IT solutions, including network management, cybersecurity, and technical support. As their business grew, they recognized that their website and online presence were not fully optimized to attract new clients. Precision IT Consulting approached EnlightWorks seeking a website redesign, improved lead generation, enhanced SEO, and ongoing digital marketing consulting to ensure their digital strategy kept pace with their business growth.

Why They Came to EnlightWorks: The team at Precision IT Consulting needed a partner who could help them improve their website to drive more traffic and convert more leads. They also wanted expert SEO services to increase their visibility in the Bay Area and Sacramento. Additionally, they required ongoing support to ensure their digital marketing strategy was agile and responsive to changing needs. EnlightWorks was chosen for their ability to provide all of these services while also offering unlimited website updates and personalized digital marketing consulting.

The Solution

EnlightWorks provides comprehensive Managed Website Services, which includes:

• Website Redesign: We moved Precision IT Consulting’s website to the Duda platform, implementing a complete redesign that featured intuitive navigation, modern layouts, and the addition of location-specific pages to improve local search visibility.
• SEO Support: The new website design included substantial SEO improvements. EnlightWorks optimized the site for key search terms and created Google-friendly location pages, which helped increase visibility in local searches.
• Unlimited Website Support: As part of their Managed Website Services, EnlightWorks provided Precision IT Consulting with unlimited website updates, ensuring that the site could be updated or tweaked at any time without additional costs.
• Digital Marketing Consulting: EnlightWorks provided ongoing digital marketing consulting, helping Precision IT Consulting refine their content, improve user experience, and boost conversion rates. This continuous guidance has been integral in helping them adapt to market changes and capitalize on new opportunities.

Results

• Increased Lead Generation: Since the website redesign and SEO enhancements, Precision IT Consulting has seen a positive return on investment (ROI) through increased leads from their site. They now rank higher on Google, and more potential clients are finding them online.
• Improved SEO Performance: By incorporating different regions and zip codes into their content, Precision IT Consulting has significantly broadened its online reach. This has led to more traffic from target markets like local municipalities and city governments.
• Responsive Project Management: EnlightWorks has established an efficient, smooth project management process with Precision IT Consulting. Our team responds to requests in 30 minutes or less, ensuring that updates and changes are made quickly. This level of responsiveness has allowed Precision IT Consulting to remain agile and proactive in their marketing efforts.
• Ongoing Digital Marketing Success: EnlightWorks continues to provide ongoing digital marketing consulting, helping Precision IT Consulting stay ahead in the competitive IT services market. Our ongoing partnership has enabled them to fine-tune their messaging and capitalize on new marketing opportunities as they arise.

We truly enjoy working with Precision IT Consulting and value the relationship we've built. This is an ongoing engagement, and they continue to rely on EnlightWorks for managed website services, SEO support, and digital marketing consulting. Our partnership has been instrumental in their growth, and we look forward to continuing this journey together.