Top 20 Online Directories For Managed IT Service Providers and IT Consultants
Managed IT Services Providers and IT Consultants have many options for capturing leads online. One option is signing up for "Citations" or online directories. There are hundreds of online directory options, but for any company in the IT services industry, specific ones often appear for keywords your ideal customers search for on search engines.
Benefits of Getting Added to These Directories
The benefits of adding yourself to these directories include:
- Increasing your business's visibility online.
- Get more leads.
- Add more backlinks to your websites, which can help boost your website's SEO rankings.
- Convert more targeted website visitors into leads by utilizing the review features from these directories.
Risks of Getting Added to These Directories
There are risks as well if you sign up for these directories. You may get more direct spam as people use these directories to reach out to companies like yours. Also, your data maybe sold to other marketers that purchase customer lists from these directories.
If you do it right and optimize the listings that are best for you, you may be ok with the risk as you will potentially get more leads to your website.
Prioritize the Directories You Want to Get Added To
The recommended way of prioritizing which directories you should sign up for depends upon your type of IT business (MSP, IT Consultant, Computer Repair, etc..). To help prioritize which directories fit best for you, consider the following.
- Do some Google searches with targeted keywords in your local area and add words such as "Best" or "Top." Examples include the "Top MSPs in New York" or the "Best IT Consultants in Chicago."
- Try a few variations of your keywords and then choose the directories below that rank on the first page of Google as the first directories to target.
Directories to Target
List of Services
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1. Google Business Profile
Essential for local SEO and appearing in local search results. If you still need to do so, sign up for this service and get as many reviews from happy clients as possible.
Cost: Free
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2. Clutch and The ManifestList Item 1
A well-known platform for IT service providers with client reviews, case studies, and portfolio sections. Clutch is consistantly in the top ten in Google Searches, so it pays to get clients to review you on Clutch.
Cost: Free but sponsorships are available and a paid listing that eleminates your competitors listings on your profile is about $1,500 per year that also shos a verified tag on your profile on on different listings for them.
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3. Yelp Business
Yes, you may use Yelp to find the best resturant or dog washer or other home service, but it also shows up on Google for several other IT related keywords.
Cost: It is free to sign up, but Yelp with contact you to try and get you to sign up for their sponsorships. In order to rank, you should try and get as many reviews as possible naturally.
Trying out their lead generation sponsorships ($250 - $1,500) may be worth a try if they give you the right leads.
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4. CloudTango
An online directory that connects buyers with MSPs. This directory is out of the UK and consitantly shows up in the top ten for several localized MSP keyword lookups.
Cost: Free. Sponsorships may be available.
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5. Expertise.com
Lists top local experts in various fields, including IT services.This directory consistantly shows up for IT related keywords.
Cost: Free, but sponsorships are available.
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6. UpCity
Provides a listing of B2B service providers, including IT consultants and managed service providers. This directory allows you to add reviews and is in the top ten for most MSP searches.
Cost: Free, but sponsorship opportunities are available at about $150 per month and more.
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7. MSP Near Me
This is a directory where you can add your MSP and give visitors the option to search specifically for MSPs.
Cost: Free
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8. DesignRush
Do not be fooled by the name. As this directory does list design firms, and other creative agencies, it also includes IT and tech service providers, with detailed profiles and client reviews. We think it is worth signing up for since it also ranks on the first page for several IT related keywords.
Cost: Free, sponsorships are available.
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9. MSP Resources
Add your MSP and IT Company to MSP Resources.This directory is part of a website that offers some free resources fo rMSPs and some paid. This directory comes up on the first page for some MSP related keywords.
Cost: Free
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10. Elio
Get listed on Elio where you can be part of a directory of other MSPs, IT companies, consultants that people can look up to help them with implementing technology. This directory shows up in the top 10 for several IT related keywords.
Cost: Free to signup but they have some paid programs.
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11. GoodFirms
GoodFirms is a B2B Reviews & Rating platform that ranks high on Google.
Cost: Free, but sponsorships may be available.
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12. BuiltIn
BuiltIn is a unique directory that is an online community of technology startups, but also shows up for several IT related keywords in several larger cities.
Cost: Free
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13. Thumbtack
Thumbtack allows you to add your profile and be part of the search for different types of IT service providers. The category filters that are available include:
- Networks setup and installation
- Network administration,
- Network security,
- Office automation,
- Server administration and Technology support.
Cost: Free to sign up, but costs money to get leads.
Important fact is they also require you to use your Social Security number or other forms of ID to have a background check performed.
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14. TrueFirms
This directory provides a list of B2B outsources and includes IT services providers as a category.
Cost: Free, they have some paid sponsorships available.
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15. CRN
CRN has been the leading physical and online publication for Value Added Resellers (VARs) and IT service providers. Their annual list of top MSP's shows up on the first page quite a bit so it would be worth applying for this list each year.
Cost: Free
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16. G2
A popular business software and services review site, helping generate leads through verified user reviews. This directory usually shows up on the first and second pages of Google.
Cost: Free, with some available sponsorships.
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17. Capterra
A comprehensive software review site that provides IT services. There is an option to add your firm to this directory which shows up on Google's first to second page for some IT related keywords.
Cost: Free, with added sponsorship options.
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18. TrustRadius
TrustRadius has a search function for MSPs and IT Service Providers and this directory shows up on pages 1-2 on Google.
Cost: Free to signup and they have a Premier Profile option as well.
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19. InfoMSP
InfoMSP is a directory that features MSPs. I appears for some MSP related keywords. The only redflag is this site maybe hosted by another MSP.
Cost: Free
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20. MSP Association of America
This is an asscociation that you can sign up for and get added to their directory search.
Cost: $500 per year
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