Case Study: Managed Website Services for Luxury Travel Business

This client is a high-end luxury travel company specializing in creating bespoke travel experiences for discerning customers. As a new business, they needed a partner to build their website from the ground up, ensuring it aligned with their brand identity and attracted the right clientele. They also wanted an ongoing relationship with a service provider who could maintain the site, keep the design consistent, and help drive bookings and leads through SEO and digital marketing efforts.

Why They Came to EnlightWorks: The client approached EnlightWorks to design and build a visually stunning and functional website that would highlight their luxury offerings. They needed a solution that would not only reflect their brand but also support their goal of increasing leads and bookings. Additionally, they sought a partner that could provide ongoing website updates and support to ensure that their site would always stay fresh and aligned with their business’s evolving needs.

The Solution

EnlightWorks provided a suite of Managed Website Services, which included:

• Website Design and Development: EnlightWorks built a sleek, elegant website that showcased the brand’s luxury offerings while providing an intuitive user experience. The design balanced aesthetics with functionality to attract high-end clients and convert visitors into bookings.
• SEO Support: From the outset, EnlightWorks implemented search engine optimization (SEO) best practices to ensure the site would rank well for relevant travel-related search terms, helping drive organic traffic and improve visibility in the luxury travel market.
• Unlimited Website Updates: The ongoing managed website solution included unlimited updates, ensuring the client could continuously refine their site as their business grew. This flexibility helped keep the website aligned with the latest design trends and business goals.
• Digital Marketing Consulting: EnlightWorks also provided regular consulting services, offering expert advice on digital marketing strategies to help drive bookings and expand the client’s reach in a competitive industry.
• Content Development: Our copywriting team develops articles to highlight properties and the surrounding areas to help drive more website traffic to these pages.

Results

Our collaboration with this luxury travel company has been incredibly fulfilling, and we continue to provide them with ongoing website management services.

• Consistent Design Updates: The website remains fresh and visually engaging, with consistent updates that reflect the evolving needs and branding of the company. This ensures the site continues to attract and convert leads effectively.
• Improved SEO Rankings: Thanks to continuous SEO efforts, the client has seen a steady increase in search engine visibility, bringing more traffic and bookings through organic searches.
• Increased Bookings and Leads: With the combination of design excellence, SEO, and marketing strategies, the website has become a key tool for lead generation, driving new business for the client.

We enjoy working with this client and are proud to be a part of their success in the luxury travel space. As their business continues to grow, EnlightWorks is committed to supporting them with the website and digital marketing services needed to stay competitive.