Color must be placed in context in order to understand the implications associated with its meaning. Other factors that influence a color's associative interpretation are form/silhouette, motion, and depth. These for factors - hue association, form/silhouette, motion and depth - create a complete mental picture, on that can be amplified, de-emphasized associated with , or learned. In very general terms, each of the above factors, including color, can be broken apart and used separately to convey messages and prompt emotions, associative responses, and/or learned behavior.
Macro Color Associations
Macro Color Assocations
High Chroma Red
Positive Associative Response
Surging, brilliant, intense, energizing, sexy, dramatic, stimulating, fervid, active, cheer, joy, fun, aggressive, hope, powerful, hotness, excitability, solid, aggression, provocative, strength, virility, masculinity, dynamism, imposing, dignity, benevolence, charm, warm, overflowing, ardent, power, not, dissipating, irresistible, extrovert, saints, patriots, compassion, counteraction, comedy, vigor, severe, traditional, fire, opaque, dry, hot, heat, blood, christmas, fourth of July, St. Valentine's, Mother's Day, flag, passionate, excitement, happiness, love, school, dignity, charm, graciousness.
Negative Associative Response
Brutal, war, restless, tension, sinners, communists, anarchists, hate, melancholia, anger, falling profits, red herring, fire, intense, opaque, dry, heat, blood, dangers, Christmas, Fourth of July, St. Valentine's, Mother's Day, flag, rage, fierceness, rapacity, pain, hunger, revolt, aggression.
Dark Red Family
Positive Associative Response
Rich, elegant, refined, taste, expensive, mature, earthy, strong, warm, country, serious, important, passive, grown, ripe, developed, experience, sincere, earnest, selective, exquisite, wealthy, worldly, significant.
Negative Associative Response
Serious, problematic, passive, doubtful, ambiguous, uncertain, submissive, inactive, grave
Earth-Tone Red Family
Positive Associative Response
Warmhearted, rutal, rustic, earthly, warm, wholesome, country, welcome, good, healthy, fit, sound
Negative Associative Response
Earthy, country, rural, rustic
High-Chroma Pink Family
Positive Associative Response
Stimulating, aggressive, genial, exciting, happy, high, fun, excitement, attention grabbing, promising, color of love, energetic, youthful, spirited, fun, trendy, wild, bright, hot, high-energy, sensual, cheer, joy.
Negative Associative Response
Girlish, lusty, infant, callow, immature
Pastel Pink
Positive Associative Response
Soft, sweet, tender, cute, comfortable, snug, rarefied, delicate, female, babies, cozy, subtle, animated, energetic, joyful, beautiful, expressive, emotional, shy, romantic, feminine, gentle, affectionate, intimate, active, guileful
Negative Associative Response
Week, fragile, wavering, unsure, stereotyped, response for female baby, delicate, feeble, frail.
High-Chroma Orange family
Positive Associative Response
Producing, healing, tasty, growing, fire, warm, cleanliness, cheerfulness, masculine, fearlessness, curiosity, antithesis, thought, whimsical, childlike, happy, vital, sunset, harvest, autumn, hot, juicy, tangy, energizing, gregarious, friendly, loud, radiant, communication, wholehearted, receptive, intimate, comedy, pride, ambitious, joyu, happy, dramatic, cheerful, lively, exciting, bright, luminous, metallic, halloween, thanksgiving, jovial, energetic, hilarity, exuberance, satiety, cheer, joy, fun, stimulating, aggressive, happiness, school, youth, strength, impetuosity.
Negative Associative Response
Danger, hot, loud, fire, forceful, pain, restlessness, antithesis, gloom.
